I heard this in the car driving home on Friday and listened in close once I heard the song title and then got real excited over singer Reggie Youngblood's drippy vocals which sound like a deliberate blend of Robert Smith (The Cure) and Kele Okereke (Bloc Party). By the time the keyboard players (two!) were shouting out the backing lyrics (a la The Go! Team) I was chanting "Black Kids Black Kids Black Kids" to myself so I wouldn't forget the band name by the time I got home.
The video is kinda a bore and their other singles aren't quite as fun but I'm still keeping my eye on them.